now sticking: official bits

with stickybits, our goal is to make things more interesting, by enabling people to attach digital content to physical objects.  at launch, our application allowed anybody to add videos, photos, or comments to barcodes.  it was first come, first serve:  if you were the first one to scan an object, your bit came first.  everybody else’s bits appeared sequentially.  

the feedback we got was to improve how the bits were organized, so that it was easier to have conversations about the most interesting content.  we also heard from barcode owners that they wanted tools to promote their own content and interact directly with users scanning their products.

today we are pleased to announce our latest version of stickybits which incorporates this feedback.  there are three key improvements:

• official bits: now the owners of bar codes can dynamically pin their most important content to the top.  using our code manager, owners (such as brands) can show different content such as videos and promotions to users scanning their products.  our first strategic partner for official bits is pepsico, which is using stickybits to communicate with consumers through its products.  learn more here. 

• voting: users can now vote up or down the content that other users have attached to codes, so that the best content rises to the top.  this provides a social incentive for people to add great content.  

• threading: stickybit content is now threaded, which means that users can communicate with other users and respond to their attachments.  this turns stickybits from a bulletin board of sequential attachments into a threaded conversation.

so go ahead and upgrade to stickybits 1.5 and try out these new features.  and if you are interested in attaching your official bit, email us. 

thanks,

- the stickybits team